Normally websites start with being an informational website, it talks about you, what you want to achieve, your audience engagement takes precedence. At the next stage, you can add some more activities, like appointment booking, links to buy some products / services, slowly graduating into an e-commerce or a coaching site, growing into a community or a tribe, supporting a large number of users, and eventually turning into a complete marketing and shopping platform for your products and / or services.
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